Variety of Selection


About This Coffee Blend
Ethiopia is considered as the cradle of coffee and famous for the fact that it was in the forest in the Kaffa region where Coffee Arabica grew wild.

Today, the country shows a typical “smallholder” structure. This means that a high number of farmers with a usually small production yield and an average land plot of 1 hectare carry together their cherries and bring them to central washing stations. Following this typical structure of the country, the Sidama Coffee Farmers Cooperative Union, founded in 2003, unites 39 Fairtrade organizations with a total of approx. 69.000 members spread throughout the mountains and valleys of the Sidama region in southern Ethiopia. The farmers deliver their coffee to a central collection station at their base group where 60% of the coffee goes under the wet process. The SCFCU provides professional training to all managers and coffee pulping machine operators to develop their skills in processing high quality coffee. Moreover SCFCU provides scholarships to hundreds of the members children and has funded three new school buildings for local primary schools. Base organizations used the Fairtrade Premium to improve the infrastructure in their communities, construct cooperative offices and warehouses, install electricity at processing facilities and fund electricity lines reaching more than 5,000 community members.

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About Coffeebrewer
The Coffeebrewer by The Brew Company is the first world single origin ready-to-brew disposable coffeebrewer. We are keen to bring our product to the consumer in Malaysia because of its portable advantage, unique design of brewing system, as well as the quality of the coffee. We truly believe that this special product will become the upcoming trend and hot topic among Malaysian.

The Bean
All our coffee are single estate specialty coffee which are being categorised into super premium gourmet coffee. Our coffee came from a coffee farm or coop that we disclose on the backside label and Grower’s Cup homepage. Basically, we work with provenance in the same way as it’s known from a bottle of wine.

The Idea
The idea of the Coffeebrewer is to offer coffee-lovers the FREEDOM to enjoy gourmet coffee regardless of the place and situation. Our Coffeebrewer is an amazing and tasty treat that can be enjoyed at home, when travelling, at work, at university, on holidays, when you are outdoor etc. All it takes is a bit of hot water. No machines, no cleaning, no hassle, no nonsense!

The Knowhow
The rich taste of our coffee is brewed and served by our coffeebrewer with innovative filter design which combined a pour-over filter brew with french press. When you pour in the hot water directly on the fresh coffee grounds, it basically washes out and extracts the aroma very effectively. In fact if you pour in hot water in slow circular movement and thus steep the coffee, you can make the coffee bloom with a crema on top. As the coffee sits in the hot water for 4 – 6 minutes, you will experience the rich and full bodied taste known from the french press. We have tested the coffeebrewer up against other coffee brewing concepts in a state-of-the-art laboratory test. The coffeebrewer outperformed other traditional coffee concepts and came second only to the french press cafetiere in extracting and delivering a rich taste.
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