From left: Standard Chartered Saadiq Malaysia Chief Executive Officer Mohd Suhaimi Abdul Hamid; Standard Chartered Malaysia Independent Director Mohd Rashid Mohd Yusof; Standard Chartered Malaysia Managing Director and Chief Executive Officer Abrar A. Anwar; Standard Chartered Malaysia Chairman Datuk Yvonne Chia; British High Commissioner to Malaysia His Excellency Charles Hay; Standard Chartered Group Chief Executive Bill Winters; Standard Chartered Regional Chief Executive Officer for ASEAN and South Asia Judy Hsu; Standard Chartered Malaysia Independent Director Tong Nguen Khoong; Standard Chartered Saadiq Malaysia Independent Director Syed Moheeb bin Syed Kamarulzaman and Standard Chartered Malaysia Head of Retail Banking Lai Pei Si.
KUALA LUMPUR, 12 November 2019 – Standard Chartered Malaysia has unveiled its first integrated café banking branch which redefines the branch experience by transforming the space into a dynamic and multifaceted environment and social meeting place for visitors.
The three-storey Kuala Lumpur main branch is located in the same building as the Bank’s new Malaysia head office in Equatorial Plaza and aims to engage with its clients, including those from its Priority and Business Banking segments, in a new and refreshed way.
“The increasing influence of digital means that convenience is a given rather than a privilege in banking where visits to branches, although no longer necessary, are still a valued experience.”
Lai Pei Si, Standard Chartered Malaysia Head of Retail Banking
Recognising this, the Bank took the opportunity to break away from the traditional mould of branch banking and adopted the integrated café banking concept as it allows for a balance between digital convenience and people-oriented experience.
“Bringing in a homegrown Malaysian brand such as Tedboy to walk this journey with us was a fitting choice, as it weaves in with our mission to help promising local businesses establish and expand their presence. We also have award-winning Malaysian designer Melinda Looi refreshing the uniform for our frontline employees, in line with our agenda to support women entrepreneurship.”
The Kuala Lumpur main branch includes a Priority Banking Centre on its first floor which also connects to EQ Kuala Lumpur Hotel. The branch commenced operations on 11 November 2019 and is open from Mondays to Fridays.
11.11 is a big milestone for Tedboy, as we embark on the first cafe banking collaboration with Standard Chartered Bank at their flagship branch at Equatorial Plaza.
Despite being a local and non-franchised F&B setup, Tedboy have been trusted to help transform the traditional transactional banking environment to become a warm and dynamic space.
Not only the design, setup and menu are in sync with the objective of the project, both our teams – bankers & baristas are learning & supporting each other to provide more offerings to delight our customers. The up and coming events are curated for the both the bank and Tedboy customers.
May our local communities like what we do and drop by for a visit. See you all at Equatorial Plaza!